Copia's blog

What is Google Tag Manager?

Google Tag Manager (GTM) is a tag management system that allows you to update measurement codes and any related code fragments, collectively known as tags, on your website or mobile app. Once a tag has been added to your site GTM can deploy its analytics features and...

What is a retargeting campaign and why is used? 

A big issue that smaller businesses face is the fact that only 2% of those who manage to find their site actually buy from it. For a smaller business which is unlikely to get a lot of online traffic anyway, this could spell disaster. However...

Britain’s decision on June 23 to vote to leave the EU may have rocked markets but with final ‘Brexit’ at least two years away Brussels is still firmly in the driving seat when it comes to regulation of financial products.

With continuation of current financial passporting rules top of the...

The Financial Conduct Authority has published an interim report after carrying out an extensive market study on the UK’s corporate banking sector.

With days to go before the UK’s vital referendum on continued membership of the European Union, the dark triad of economics is stalking the markets – fear, uncertainty and doubt.

Volatility in sterling and in capital markets has increased with each day closer to the vote and each poll...